Answer:
The correct answer is A. Market Segmentation.
Explanation:
The process of dividing the potential market into sub-markets with common needs and features is called market segmentation. The segments created are composed of consumers who will respond similarly to marketing strategies and who share simialr traits.
For example, common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.
Answer:
c.$21,670
Explanation:
The computation of the break-even point in sales dollars is shown below:
Break even point = (Fixed expenses) ÷ (Profit volume Ratio)
where,
Contribution margin per unit = Selling price per unit - Variable expense per unit
= $10 -$1.50 -$1.20 - $0.90 - $0.40
= $6
And, Profit volume ratio = (Contribution margin per unit) ÷ (selling price per unit) × 100
So, the Profit volume ratio = (6) ÷ (10) × 100 = 60%
And, the fixed expenses is $13,000
Now put these values to the above formula
So, the value would equal to
= ($13,000) ÷ (60%)
= $21,670
Answer:
This question is incomplete since the interest rate is not included and so is the requirement. However, if it asking for the annual contributions Bonnie can make, you can calculate it as shown below and assuming a discount rate of 10%;
Explanation:
Since Bonnie's goal is $300,000, this will be the future value and you can use a financial calculator to solve for recurring deposits (PMT);
Time to retirement; N = 12
Interest rate; I/Y = 10%
Future value; FV = 300,000
One time present cashflow; PV = 0
then compute the recurring deposits; CPT PMT = 14,028.995
Therefore, she will need to contribute $14,029 every year to meet her goal.
Answer:
Explanation:
Low involvement. The major reason for the advertisement is not so that there will be high involvement buyer, with information about the product (beer) to be produced deeply to form strong attitudes, but the advertisement is basically for entertainment and also so that good feeling can be associated about the advert and product (beer). In fact the major disadvantage about the use of humour in advert is that people can remember the advert and forget the brand or product been advertised.