Question

Which of the following statements is true of the new product development process? Question 8 options: 1) Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process. 2) The purpose of the idea screening stage is to create a large number of ideas. 3) The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings. 4) Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage. 5) A product concept is the way consumers perceive an actual or potential product.

Answer 1

Answer: 4) Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage.

Explanation:

The Business Analysis stage of the New Product Development Process is a more in-depth analysis of the product to find out the viability of the product in the market and what it means for the firm.

Here the big questions are asked such as;

• The Cost of the product to produce
• If adequate profit will be generated
• Projected market demand
• Existing competitors etc

Once these questions have been answered and other analysis made and the company is satisfied, the product can then move to the Product Development Stage.