Question

Behavioral segmentation addresses the knowledge of, use of, response to, and attitude toward a product. Which of these is an example of behavioral segmentation? Group of answer choices a retail shoe store targeting customers within a geographic twenty-mile radius a deodorant company targeting boys between the age of 12–18 an airline targeting customers with over 500k miles of travel on its airline

Answer 1

Answer:

• an airline targeting customers with over 500k miles of travel on its airline

Explanation:

Note, the focus of behavioral segmentation is to identify and separate the marketing strategy used on clients/customers based on mainly their behavior, and not on demography (age, gender, etc) or geography.

Hence, the best scenario from the above options is that of an airline that targets customers with over 500k miles of travel on its airline. In other words, their traveling behavior (distances covered) is the basis why they are targeted, without consideration of demography or their geography.