Question

Many advertisers are now introducing video ad campaigns that stretch across multiple viewing​ platforms, such as traditional television and​ digital, mobile, and social​ media, a concept known as​ ________.

Answer 1

The term that best fits the blank provided is DIGITAL VIDEO AD CONVERGENCE. The concept that is being described above is what we call the digital video ad convergence and this covers different types of media platforms as a way to introduce or advertise a product or a service.