TV allowed people to reach nationwide audience. Due to economic boom post war, more people were open to new ideas. TV and other innovations that made life easier (like washing machines) were considered 'the good life'. Television dominated American culture during the 1950s, presenting a cookie-cutter, stereotyped image of the happy, prosperous American family. People became more productive due to these electronic developments and it contributed as one of the major reasons for them towards development and sustainability.