There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.
<h3> Integrated marketing </h3>
Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.
Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.
IMC strategy include:
- Traditional and online earned media.
- Advertising.
- Online marketing including email marketing.
- Content marketing and social media marketing.
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they are supposed to provide a gas card
Answer:
a. True
Explanation:
The number of support staff needed to handle the volume of incidents in a help desk operation depends on the amount of calls that are received at different times and according to that a number of staff is defined to handle the calls without having customers waiting for a long time on the phone which is the same that happens with the number cashiers at a grocery store which is determined based on the amount of people in the store to avoid long lines and we can see that the stores have more cash registers open when they are full of people.
Answer:
b. a brand-expectancy model
Explanation:
the brand-expectancy model is used to assess or measure customers buying decisions based on the evaluation of the characteristics of different brands of an item. This customer assessment are usually based on beliefs and perception of the attributes of different brands and for the individual brand this is multiplied by the respective weights to produce a preference ranking of the alternatives
