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Ne4ueva [31]
3 years ago
11

Which of the following is a likely problem for a manager who uses sales as a measure of advertising effectiveness? a. Sales offe

r little guidance or direction to those responsible for planning and developing the advertising program. b. There is often a long period between when advertising is run and when sales actually occur. c. Other marketing mix variables besides advertising can affect sales results. d. The marketing and competitive environment can influence sales. e. All of the above are likely problems for a manager who uses sales as a measure of advertising effectiveness.
Business
1 answer:
alexandr402 [8]3 years ago
8 0

Answer: a. Sales offer little guidance or direction to those responsible for planning and developing the advertising program.

Explanation:

Advertisement is when a particular good.or service is being promoted so as to increase the sales and generate more profit.

Sales is the selling of goods or rendering of a particular service by a business to its consumers.

In this case, the likely problem for a manager who uses sales as a measure of advertising effectiveness will be that sales offer little guidance or direction to those responsible for planning and developing the advertising program. When sales is used to determine how successful an advertising is, it gives little guidance to those in charge of developing the program.

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The term that describes what occurs when a manager does what is in his/her best interests and not what is in the best interests
Rom4ik [11]

Answer:

Lowballing

Explanation:

4 0
2 years ago
Pasadena Candle Inc. pays 40% of its purchases on account in the month of the purchase and 60% in the month following the purcha
garri49 [273]

Answer:

Explanation:

Cash budget for Pasadena Candle Inc.

Month                Purchased          Paid    

August               $40,000             $16,000

September        $36,000             $38,400

Calculations:

Month ending payment in September = 60 % x August purchases + 40 % x September purchases  = 0.60 x $ 40,000 + 0.40 x $ 36,000

 = $ 24,000 + $ 14,400 = $ 38,400

5 0
2 years ago
How is marketing a service different than for a product?
satela [25.4K]
The marketing of services differs from product marketing because of the four fundamental differences involved in services: services are intangible, inseparable, heterogeneous, and perishable
4 0
3 years ago
Grocery Corporation received $330,654 for 9.50 percent bonds issued on January 1, 2018, at a market interest rate of 6.50 percen
andre [41]

Answer:

Explanation:

Issue price of bond = $330,654

Face Value = $272000

Premium on issue of bond = $330,654 - $272000 = 58654

Journal entry for bond issuance:

Cash Dr $330,654

Bonds Payable $272000

Premium on Bonds payable $58654

(Being bond issued at a premium of $58654)

As per effective interest method, interest expense = market rate * book value of bond

= 6.5% * $330,654 = $21492.5

Cash interest = $272000 * 9.5% = $25840

Premium to be amortized on interest date = $25840 - $21492.5 = $4347.5 or $4348

Journal entry for interest payment on December 31:

Account                            Financial            Issuance  Interest paid

                                         Statement    

Bonds payable                 Balance Sheet  272000  

Discount on Bonds payable  NA                NA                     NA  

Interest expense               Income Statement   0                 21492.5

Premium on Bonds Payable     Balance Sheet  58654          -3813

   

Note: Interest expense for the year:    

Interest to be paid ($272000 * 9.5%)                25840  

Less: Amortization of Premium (58654/6.5)      3813  

Interest expense                                                21492.5  

   

Journal entry:    

Interest expense Dr.                                          21492.5  

Premium on Bonds payable Dr.                          3813  

       Cash Account                                                                 25306  

Note: here, it has been premium has been written on Straight line basis.

3 0
3 years ago
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