When ConAgra learned that stores were selling more time-saving meals and snacks when school started, it launched its "Seasons of

Question

4 years ago

8

When ConAgra learned that stores were selling more time-saving meals and snacks when school started, it launched its "Seasons of

Mom" campaign to help grocers adjust to seasonal shifts in household needs. Which of the eight possible actions to improve the quantity and quality of its marketing intelligence most likely yielded this insight?

Business

1 answer:

Aleonysh [2.5K] · Answer 1 · 2022-01-08T11:49:46+03:00

Answer:

Explanation:

Based on the scenario being described within the question it can be said that the action that most likely yielded this insight would be motivating distributors, retailers, and other intermediaries to pass along important intelligence. This action allowed information to move more rapidly throughout the company, which in term led ConAgra to receive this insight and make the appropriate decision.