Question

That young children preferred the taste of identical foods that were wrapped in mcdonald's packaging is an example of:

Answer 1

Answer;

-Brand loyalty

Explanation;

-Brand loyalty is the tendency of consumers to continuously purchase one brand's products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship.

-Higher sales volumes, premium pricing ability, and retaining rather than seeking customers are the important aspects of brand loyalty. A firm can create favorable brand attitudes by having a quality product that solves a problem a consumer is experiencing.