Question

Nadia is the head of the public relations department. When her organization conducted a celebrity fundraising event, Nadia prepared all the relevant fact sheets, advisories, media kits, and pitched strategies for the event. What is Nadia doing in this scenario and why?
a) Preparing promotional products.
b) Nadia needs to distribute such materials to create awareness about her organization.
c) Preparing publicity materials.
d) It’s a part of Nadia’s responsibility to use publicity tactics.

Answer 1

Answer:

c) Preparing publicity materials.

Explanation:

Publicity is a form of mass communication. It may involve inaugurating special events by famous personalities. Activities such as interviews and donating to charities enhance publicity. Journalists and reporters who cover these events provide the publicity.

The purpose of engaging in publicity is to promote sales or launch a new product. Organizations do not pay for publicity. Nadia is arranging media kits and putting other strategies in position. The organization publicity will grow as the events get coverage.