Question

When Excedrin introduced its new Excedrin Migraine into its product line of pain relievers, it was introducing what is called a:1. Line extension2. Flanker brand3. Brand extension4. Brand license5. Category extension

Answer 1

Answer:

1) Line extension

Explanation:

A product line is made up of a group of products manufactured by the same company and all of them are branded under the same name, e.g. Coke, Diet Coke, Coke Zero

When companies extends their product line, they are adding new products to an existing product line, benefiting from consumers' loyalty to the existing brand.