Answer:
B. negative, positive
Explanation:
Substitution effect : Price rise of a good makes it relatively expensive, decreases its demand. Price fall of a good makes it relatively cheap, increases its demand.
So: Substitution Effect is always negative as per above explanation.
Income Effect : Price rise of a good decreases real income/ real purchasing power of consumer & reduces demand of all goods. Price fall increases real purchasing power & increases demand of all goods.
Income effect is positive in case of Normal Goods, normal good demand is positively related to income. The effect is negative in case of inferior goods, inferior good demand is negatively related to income.
Hence: Price rise of rice - Substitution effect results in negative change in rice consumption. {∵substitution effect always negative}
Income Effect leads to positive change in rice consumption {∵price rise reduces real income & income effect is negative for inferior goods}
Answer: is based on when the asset is expected to be converted to cash, or used to benefit the entity.
Explanation:
Also known as a Short-Term asset, a current asset is an item of value that a company can either use or sale within a period to gain cash to clear current liabilities. Current assets can easily be converted to cash by sales or use.
Answer:
a fear appeal
Explanation:
Fear appeal is the strategy that induces fear in an individual with the aim of preventing a particular behaviour.
Usually a risk is presented to person and the consequences of taking a particular action is highlighted.
Fear appeal emphasises the negative aspects of a situation to discourage the participants from acting a particular way.
It is an important tool in malong positive change in an individual's attitudes, intentions, and behaviours.
Answer:
audience, impression, frequency, and cost per thousand (CPM) 3.
Reach””The number or percent of different homes or persons exposed at least once to an advertising schedule in one or more media vehicles over a given period of time.
Frequency””The average number of times that the household or person is exposed to a media vehicle, schedule or campaign over a given time period.
