Question

In reviewing how SDF currently brands its products, Kim sees that it is using several different approaches. The Sunny Day Foods brand is used on most products the company sells. But a few years ago the company brought out an instant organic oatmeal with the Hot ‘n Healthy name. SDF also makes cereal sold by a health food chain; the package for that chain uses the store's own name, Nature's Foods, as the brand name for the cereal.Which product class best describes how loyalists view SDF cereals? A. Impulse productB. Shopping productC. Specialty productD. Regularly unsought produc

Answer 1

Answer:

C) Specialty product

Explanation:

Specialty products are products that customers actively seek to buy because:

1. the products possess unique or outstanding characteristics (e.g. luxury goods or sports cars).
2. brand loyalty: loyalists have a strong preference for certain products and they will go out of their way to visit a store just to buy that product.

Consumers who purchase specialty products know what type of product they want and don't mind to spend time searching for that product.