Answer:
a. price discrimination.
Explanation:
Price discrimination is pricing strategy where different prices are charged to different customers for the same product or service based on what the seller thinks he can get from each of them.
There are 3 types of price discrimination:
-First degree: is price discrimination where firm charges different price for every unit sold. Also called perfect discrimination.
-Second degree: is discrimination where the firm charges different prices for different quantities.
-Third degree: is when the seller charges different price for different consumer groups.
Hendry Products charges Montgomery Meats a lower price, and charges other firms similar to Montgomery Meats more for the same products. Hendry Products is practicing third degree price discrimination.
Your answer would be ( A ) one - sided message
Answer:
Control Stage
Explanation:
According to my research on strategic marketing planning process, I can say that based on the information provided within the question this would most likely take place during the Control Stage. This can be said because this stage focuses on controlling all aspects of the business in order to make sure that everyone is up to date and everything is working accordingly in order to meet the business goals.
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Answer:
The WACC is 11.64%
Explanation:
The weighted average cost of capital or WACC is the cost to firm of raising its total capital based on its capital structure. The capital structure of the firm can contain debt, preferred stock and common stock. The WACC take the weight of each component as a proportion of total value of assets and multiply it by the rate of return or cost of each component.
WACC = wD * rD * (1-tax rate) + wE *rE
Where,
- wD and wE represent the weights of debt and equity as a proportion of total assets
- rD and rE are the cost of debt and cost of equity
- We multiply rD by (-tax rate) because we take after tax cost of debt for WACC calculation
Weight of debt = 2000000 / (2000000 + 3000000) = 2/5 or 0.4
Weight of equity is = 1 - 0.4 = 0.6
WACC = 0.4 * 0.06 * (1-0.4) + 0.6 * 0.17
WACC = 0.1164 or 11.64%