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lana66690 [7]
3 years ago
7

People of all backgrounds, occupations, and income levels wear watches but rolex focuses only on the high-income portion of the

market. rolex uses a(n) ____________ strategy.
Business
1 answer:
maks197457 [2]3 years ago
3 0

Rolex uses a <u>"single-segment"</u> strategy.


The single segment strategy includes the utilization of just a single marketing mix for one market segment.  

The single segment strategy in advertising guarantees that a producer chooses one section of the market and just supplies that segment.One or every one of the products created by an advertiser are sold to just  who meet the attributes of that single segment.

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