Question

Strategic planners should always dance close either to the revenue or cost line, or both, as they plan. If finished plans do not elevate revenues or tamp down costs, or achieve both outcomes, change and improve the pan. This principle, which is correctly stated, most closely illustrates
1) the golden rule principle
2) the gold rules principle
3) the platinum rule principle
4) the marketing concept's principle
5) positioning, as its underlying principles

Answer 1

Answer:

2) the gold rules principle

Explanation:

The gold rules principle is important because companies maximize their profits when marginal revenue = marginal costs. That is why the revenue-cost relationship is so important, because higher revenue will only generate higher profit if costs are under control.