Question

Glenn is the R&D manager with Quick Print Inc. The company is having a problem with one of its most popular copiers jamming. The vice president of marketing told Glenn that "we need to quickly discover how to turn this problem into a desirable situation. You need to determine the underlying cause of the problem and perhaps even make improvements to the copier." When Glenn analyzes the underlying causes of the paper-jam problem, which function is he performing?
(A) Synergy
(B) Feasibility
(C) Diagnosis
(D) NGO
(E) Analytic

Answer 1

Answer:

The correct answer is (C) Diagnosis.

Explanation:

The marketing plan is the starting point to successfully implement the business strategies of any business. It is a written document that must contain the objectives, strategies and actions to be performed. It must be developed both strategically and tactically; that is, you must consider the conditions surrounding the business and the details of the execution of the plan.

Within the strategic level, there is the diagnosis. This step is fundamental, as it provides the foundation for the development of a good marketing plan. The diagnosis allows to gather crucial information regarding the initial situation of the business and the market, with which it is possible to anticipate the threats or opportunities provided by external factors.