Question

Search engine results can be manipulated if competitors create ___________ orders, or if they _____________click on your pay-per-click ads.

Answer 1

Answer:

Fake

Repeatedly

Explanation:

Competitors can create fake orders to manipulate search engine results. They place fake orders by themselves and sometimes fake reviews too that results in placing them on top of other competitors in the search engine results.

Another way to damage the digital ad campaign of your competitor is to repeatedly click on the pay-per-click (PPC) ads.

PPC is a type of digital advertising in which you are charged by the number of clicks generated on your ad.

The competitors can do the click fraud by repeatedly clicking the ad of their competitor so that they run out of their daily budget and stop the potential customers to see their ad. The victim might think that their ad has been seen by valuable customers but in reality its not! That is how competitors can cause serious financial damage in the form of pay-per-click fraud.