Question

According to Sternberg and Lubart, creative people are willing to champion ideas that they feel have potential but that most people think are worth little. They have the ability to build unpopular ideas into supported and high valued ideas and then often move onto other unpopular but promising projects. This theory is called the:

Answer 1

The theory is known as creativity investment theory.

Further explanation

Creativity is a cognitive activity that produces a new view of a form of problems and is not limited to pragmatic results (always viewed according to their usefulness).

In creativity, it is known that there is functional fixedness that can inhibit creativity (where there is a common concept between problem solving and creativity). Someone who always does the same things from time to time, and who has the same thoughts from time to time is considered as someone who is not imaginative and boring. This is very contrary to creative people. Creative people always see a unique relationship from several things that seem unrelated.

In 1996 Sternberg and Lubart developed an investment creativity theory based on a multivariate approach to a topic, which has 6 attributes. The six attributes of creativity are:

• Intelligence process
• Intellectual style
• Knowledge
• Personality
• Motivation
• Environmental context

The theory of creativity from Sternberg and Lubart describes the specifications of each attribute in full, which can be studied analytically or longitudinally. Based on this, we can see that creativity does not only consist of one trait, expertise, or agility but is a combination of several factors that can be identified and analyzed.

Although there is debate about whether creativity is an adaptive function or creativity is merely a by-product of other functional traits. However, Cosmides & Tobby provides plausible arguments about the adaptive functions that depart from the idea that creating, seeing, understanding the world (through art, literature, film, etc.) can help humans in practicing dealing with real events so that someday, the desire to create or view a creation will help us in influencing other functional behaviors.

Learn more

Creativity theory brainly.com/question/9944825, brainly.com/question/9224967

Details

Class: College

Subject: Social studies

Keyword: Sternberg and Lubart's Theory.

Answer 2

Answer:

Investment theory of creativity

Explanation:

Researchers Robert Sternberg and Todd Lubart have proposed a theory called the investment theory of creativity. According to the authors, creative people are like good investors: they buy low and sell high. Their research show that creative ideas are rejected as bizarre or ridiculous by most people when they first come out, and thus they are worth little. Creative people are willing to champion these ideas that are not generally accepted, and it is in this sense that they are "buying low". They try hard to convince other people of the value of the new idea, and eventually they turn them into supported and high value ideas. Creative people "sell high" when they move on from the now generally accepted idea on to the next unpopular but promising idea.

A real world example of this theory was famous filmmaker Stanley Kubrick. When most of his movies first came out, they usually were met with mixed or negative reviews, as was the case of films like A Clockwork Orange (1971) or The Shining (1980). However, after a few years, they were widely recognized as cinematic masterpieces.