Question

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
A) Accessibility. Send the users to a more relevant page.
B) Accessibility. Use two smart rules.
C) Consistency. Show a shorter form of your content.
D) Consistency. Show more images in your content.

Answer 1

Answer:

A)  Accessibility. Send the users to a more relevant page.

Explanation:

Usually users don't stay on a page that is not relevant with the link they followed, when a user lands on a page with irrelevant content they will feel like they have been tricked with a click bait which most of them leave, sending the users to a relevant page will make them engage more on your website.