A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
We can actually deduce here that the unintended consequences of an economic change that are not immediately identifiable but are felt only with time are known in economics as: D. Secondary effects.
<h3>What is unintended consequence?</h3>
Unintended consequence, as seen in social sciences are known to be the result or outcome that is gotten from a purposeful action which were not seen coming.
The options that complete the question are:
a. scarcity constraints.
b. marginal effects.
c. opportunity costs.
d. secondary effects
We can actually deduce here that such unintended consequences of an economic change that are not immediately identifiable but are felt only with time are known in economics are known to be secondary effects.
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Answer:
current ratio for MARJORAM = Current asset / current liabilities
= $173,000/ $108,400
= 1.59
Explanation:
step 1 :calculate the total current asset of the company which is calculated below.
current asset
Cash $19,000
Note Receivable 35,000
Account Receivable 48,400
Inventory <u> 70,600</u>
Total <u> 173,000</u>
Note receivable is included in the current asset because its due date is less than 12 months.
step 2 : divide the current asset by the current liabilites in order to determine the current ratio
Answer:
Consumer Price Index (CPI)
Explanation:
1- By definition CPI is the weighted average of a consumer's basket volume for any purchase service or good. When money supply increases, GDP increases, and the spending of a customer increases. Hence resulted in increased CPI.
2- Interest rate decreases when money supply increases
3- Inflation is by definition a steady increase in the money supply if a country. So one can be replaced by another. Inflation does not come from money supply increase, it is in fact money supply increase
If Tyrone has three options on how to spend his saturday afternoon: to go out with friends, watch a movie, or wash his car. tyrone's opportunity cost of washing his car would be: the value of going out with friends OR watching a movie
<h3>What is opportunity cost?</h3>
Opportunity cost can be defined as an way in which alternative is forgone because another alternative was chosen.
Based on the given scenario the opportunity cost will be the value of going out with friends or the value of watching a movie.
Therefore the correct option is D.
The complete question is:
Tyrone has three options on how to spend his Saturday afternoon: go out with friends, watch a movie, or wash his car. Tyrone's opportunity cost of washing his car would be:
a) the value of going out with friends.
b) the value of watching a movie.
c) the value of going out with friends AND watching a movie.
d) the value of going out with friends OR watching a movie.
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