Firm uses different ways to carryout advertising campaign. When a firm is trying to change attitudes, advertising campaign objectives are stated in persuasive terms.
- Advertising a product or services often has three primary objectives. They are to inform, to persuade, and to remind. Informative Advertising helps consumers to known about a brands, products, services, and ideas.
It is known to broadcast a new products and programs and can educate people about the characteristics and advantages of new or established products.
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Answer:
b. $210,991
Explanation:
Based on the information provided within the question and the Cost Concept it can be said that the amount that should be recorded in the accounting records of Focus Company is that of $210,991. This is because the Cost Concept (Principle) states that numbers recorded in accounting records or financial statements should only be actual numbers from completed transactions made in a set period of time. Therefore, since the completed purchase price was that of $210,991, then that is the price that needs to be recorded in the records.
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Answer:
Customer evaluations could cost hundreds of dollars for each salesperson.
Explanation:
The HR team at Rod Inc. is meeting to discuss ways to improve the validity of its performance management system. One staffer suggests adding customer evaluations of the sales representatives in order to gauge their impact on customer satisfaction and sales. What is the major challenge of this approach? Customer evaluations could cost hundreds of dollars for each salesperson.
Answer:
a) dollar amount of the gross profit = 17000
b) dollar amount of the income from operations = 11700
c) dollar amount of the income before income tax = 11900
d) dollar amount of the net income = 8400
Explanation:
(a) Gross profit:
= Sales - Cost of goods sold
= 50,000 - 33,000
= $17,000
(b) Income from operation:
= Gross profit - Bad debt expenses - other operating expenses - Selling and administrative expenses
= $17,000 - $100 - $500 - $4,700
= $11,700
(c) Income before income tax:
= Income from operation + Interest Income and Other Non-operating Revenues
= $11,700 + $200
= $11,900
(d) Net income:
= Income before income tax - Income tax
= $11,900 - $3,500
= $8,400
Answer:
The correct answer is c. Prospect theory.
Explanation:
Prospective theory belongs to behavioral economics and stands out as an alternative model to the expected utility theory, since the validity of the rational agent's neoclassical assumption is questioned. This theory was developed by Nobel laureate Daniel Kahneman and his collaborator Amos Tversky in his »Prospect Theory: An Analysis of Decision under Risk” (1979). They used the results obtained from both his own empirical observations, as of several experiments.
Individuals set preferences based on a specific situation and circumstances, rather than in absolute terms. This means that depending on their initial situation, agents will act in one way or another. One of the results of this reasoning leads to behavioral asymmetries between situations of possible losses or gains. Individuals, for example, are generally more risk averse than profit lovers. An endowment effect is also derived from this analysis, since the compensation required by someone to dispose of a good is greater than what they would be willing to pay to acquire it.