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ankoles [38]
3 years ago
15

Hertz Car Rental has a customer loyalty program called Gold Plus Rewards that rewards members with one point per dollar spent on

qualifying rentals. Free weekend rentals can be earned for as few as 500 points. By having a customer loyalty program, Hertz is using __________ marketing.
Business
1 answer:
Lerok [7]3 years ago
7 0

Answer:

Relationship

Explanation:

Relationship marketing refers to the marketing in which the company could maintain the loyalty with the customer and predict that the long term relationship could be maintained.

It could be in terms of price, discounts, redeem points, quality, services, after-sales services, etc

Since in the question it is mentioned that the 500 points could be earned so this represents a relationship marketing

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Read the scenario and question below; then select the correct answer.
GuDViN [60]

Answer:

B) Comprehensive Resource Management

Explanation:

Comprehensive resource management requires that you follow standard procedures in order to:

  • identify requirements
  • perform inventories
  • ordering, storing and acquiring missing materials
  • mobilize resources including personnel, equipment and supplies

It is very important that you plan how to properly plan how to effective allocate your resources.

4 0
3 years ago
Mariano Manufacturing can issue a 25-year, 8.8% annual payment bond at par. Its investment bankers also stated that the company
aivan3 [116]

Answer: 10.13%

Explanation:

The after-tax return on the preferred shares would be:

= After-tax return + Premium required

= (8.8% * (1 - 25%)) + 1%

= 7.6%

For the preferred stock to be issued at par with the above after tax return:

= After tax return / ( 1 - tax)

= 7.6% ( 1 - 25%)

= 10.13%

4 0
3 years ago
The purpose of a statement of retained earnings is to: __________.
marusya05 [52]

Answer:

To determine the closing balance of retained earnings

Explanation:

First and foremost, retained earnings are an important part of the shareholders' equity. In a bid to ascertain the correct position of total shareholders' equity at year-end, it is important that a statement of retained earnings reconciling the opening retained with net income and dividends declared during the year is prepared.

The balance at the end of the year is the total accumulated earnings which have not been distributed to shareholders as dividends or which may be used to finance projects that increase shareholders' wealth

4 0
3 years ago
Look at the examples, and then determine which type of advantage each one describes.
lara [203]

Answer:

<span> 1) If a producer can provide cable service more cheaply than another producer, it is an</span> absolute advantage.<span>
2) If a  producer can produce salads while giving up fewer opportunities to make sandwiches than another producer, it is a</span> comparative advantage.

3) If a  producer can create more car parts than another producer does,  using the same number of resources, the price per unit is cheaper and it is an absolute advantage.

Absolute advantage<span> is the ability of a person, a  country, company or region to produce a good or service at a cheaper price per unit than another entity producing the same good or service.</span>

Comparative advantage<span> is the ability of a person, a  country, company or region to produce a specific good or service more efficiently (lower opportunity cost)  than another entity to produce the same good or service.</span>

4 0
3 years ago
Read 2 more answers
Cougar Plastics Company has been operating for three years. At December 31 of last year, the accounting records reflected the fo
Nikitich [7]

Answer:

a. Purchased short-term investments for $8,600 cash.

Dr short term investments 8,600

    Cr cash 8,600

b. Lent $6,300 to a supplier who signed a two-year note.

Dr notes receivable 6,300

    Cr cash 6,300

c. Purchased equipment that cost $24,000; paid $4,900 cash and signed a one-year note for the balance.

Dr equipment 24,000

    Cr cash 4,900

    Cr notes payable 19,100

d. Hired a new president at the end of the year.

no entry

e. The contract was for $86,000 per year plus options to purchase company stock at a set price based on company performance.

no entry

f. Issued an additional 2,300 shares of $0.50 par value common stock for $19,000 cash.

Dr cash 19,000

    Cr common stock 115

    Cr additional paid in capital 18,885

g. Borrowed $19,000 cash from a local bank, payable in three months.

Dr cash 19,000

    Cr notes payable 19,000

h. Purchased a patent (an intangible asset) for $1,100 cash.

Dr patent 1,100

    Cr cash 1,100

i. Built an addition to the factory for $29,000; paid $8,700 in cash and signed a three-year note for the balance.

Dr building 29,000

    Cr cash 8,700

    Cr notes payable 20,300

j. Returned defective equipment to the manufacturer, receiving a cash refund of $2,400.

Dr cash 2,400

    Cr equipment 2,400

<h2>Cougar Plastics Company</h2><h2>Balance Sheet</h2><h2>For the year ended December 31, 202x</h2><h2>Assets</h2>

<u>Current assets:</u>

Cash $33,800

Accounts receivable $4,600

Inventory $27,000

Investments (short-term) $10,700

Total current assets                               $76,100

<u>Long term investments:</u>

Notes receivable $9,000

Total long term investments                  $9,000

<u>Property, plant and equipment:</u>

Equipment $78,600

Factory building $120,000

Total P, P & E                                      $198,600

<u>Intangible assets:</u>

Intangibles $4,500

Patent $1,100

Total intangible assets                    <u>     $5,600</u>

Total assets                                                                             $289,300

<h2>Liabilities and stockholders' equity</h2>

<u>Current liabilities:</u>

Accounts payable $19,000

Accrued liabilities payable $3,100

Notes payable (short-term) $43,300

Total current liabilities                       $65,400

<u>Long term liabilities:</u>

Notes payable $61,300

Total long term liabilities                   $61,300

<u>Stockholders' equity:</u>

Common stock $10,815

Additional paid-in capital $115,185

Retained earnings $36,600

Total stockholders' equity              <u>$162,600</u>

Total liabilities + stockholder's equity                                     $289,300

7 0
4 years ago
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