Question

One problem in the interstate trucking industry is the number of trucks that return after making a delivery with an empty truck. There is a website where independent interstate truckers can look for loads that they can carry with them on their return trip. Because the trucks would be returning empty (and inefficiently), truckers who use this website to get business that they would not have had without it and charge a reduced shipping rate. This reduced rate is an example of:
a. target pricing.
b. odd-even pricing.
c. penetration pricing.
d. cost plus pricing.
e. yield management pricing.

Answer 1

Answer: Yield management pricing

Explanation It can be defined as the strategy in which the company studies and influence consumer behavior with the intent of maximizing profit with the limited amount of resources available.

In the given case, the truckers have limited time and they are getting extra revenue from the website. This will result in maximization of their profit.

Thus, from the above we can conclude that the right answer is option E.