They were both cases of the consumerist culture that rose in the 1920's. Consumer culture is a type of free enterprise in which the economy is centered around the offering of customer merchandise and the spending of shopper cash. Most financial analysts concur that the United States is a buyer culture.
Answer:
understanding the marketplace, consumer needs, and consumer wants
Corporations provide two major benefits over a sole-proprietorship.
1. Corporations are taxed at a different rate than individual incomes. Sole-props are taxed altogether, which can create more tax burden for the owner.
2. Corporations assume all the risk and protect its owners' assets from damages. Sole-props assume all responsibility for the business and all their assets are subject to damages.
