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ladessa [460]
3 years ago
13

Vertical cooperative advertising is usually legal, except when: unquantifiable emotional appeals are involved. a representation,

omission, or practice is misleading. a firm uses monopoly power to dominate the other. bogus advertising allowances are given in the form of hidden price concessions.
Business
1 answer:
mixas84 [53]3 years ago
3 0

Vertical cooperative advertising is usually legal, except when bogus advertising allowances are given in the form of hidden price concessions.

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A QUESTION OF ECONOMICS
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