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MAVERICK [17]
2 years ago
7

What do you think about the value of trend watching for supporting marketing decision-making? Would it be relevant in your busin

ess? Where might it prove useful?
Business
1 answer:
Katena32 [7]2 years ago
6 0

Answer: TREND WATCHING HELPS MARKETERS TO PREPARE AND PREVENT THE RECURRENCE OF NEGATIVE IMPACTS ON THE BUSINESS.

TREND WATCHING IS RELEVANT IN BUSINESS.

TO PREVENT AND PREPARE FOR POSSIBLE MARKET RISKS.

Explanation:Trend watch is a process through which an analysis is carried out to understand the existing situations in a business Environment and make adequate preparation or take steps aimed at controlling any possible risk .

Trend watch is very relevant as it prevents a business entity from losses and it helps Businesses to prepare for and control possible risks,most Marketing Organisations usually do trend watching in order to improve overall performance and profits.

You might be interested in
Prepare income statements based on variable costing for each of the 2 years. 2.Prepare income statements based on absorption cos
enot [183]

Answer:

The question is incomplete, it is missing the accounts and numbers, so I looked for a similar question:

<em>The Rehe Comany sells its razors at $3 per unit. The company uses a first-in, first-out actual costing system. A fixed manufacturing cost rate is computed at the end of each year by dividing the actual fixed manufacturing costs by the actual production units. The following data are related to its first two years of operation: </em>

<em>                    2011 2012 </em>

<em>Sales 1000 units  1200 units </em>

<em>Costs: </em>

<em>Variable manufacturing  700 500</em>

<em>Fixed manufacturing  700 700</em>

<em>Variable operating (marketing) 1000 1200 </em>

<em>Fixed operating (marketing)  400 400</em>

<em />

                                                           2011                  2012

Sales                                               1000 units         1200 units

Production                                          1400                  1000  

Costs:  

Variable manufacturing                      $700               $500

per unit $0.50

Fixed manufacturing                           $700               $700

Variable operating (marketing)         $1000             $1200

Fixed operating (marketing)               $400               $400

cogs under absorption costing 2011 = ($1,400 / 1,400) x 1,000 = $1,000

cogs under absorption costing 2012 = $400 + ($1,200 / 1,000) x 800 = $1,360

1.                                    INCOME STATEMENTS

                                      VARIABLE COSTING

                                                             2011                    2012

Total sales revenue:                        $3,000                $3,600            

Opening inventory:                               ($0)                 ($200)

Variable manufacturing:                   ($700)                 ($500)

<u>Ending inventory:                               $200                   $100 </u>

Gross contribution margin:             $2,500               $3,000

<u>Variable operating:                         ($1,000)              ($1,200)</u>  <u> </u>

Contribution margin:                        $1,500                $1,800  

Fixed manufacturing:                         ($700)                ($700)

<u>Fixed operating:                                ($400)                ($400) </u>

Net operating income:                       $400                  $700

2.                                   INCOME STATEMENTS

                                   ABSORPTION COSTING

                                                             2011                    2012

Total sales revenue:                        $3,000                $3,600            

<u>COGS:                                             ($1,000)                ($1,360) </u>

Gross margin:                                  $2,000                $2,240

<u>Operating costs:                             ($1,400)               ($1,600) </u>

Net operating income:                       $600                   $640

3. Under variable costing, closing inventory = 400 units x $0.50 (variable production costs per unit) = $200.

Under absorption costing, closing inventory = 400 units x $1 (production cost per unit) = $400

Since closing inventory is $200 higher under absorption costing, then net operating income during 2011 increases by $200.

4. a) Variable costing is more likely to result in inventory buildups. Since variable costing determines the value of closing inventory only using variable manufacturing costs, their value is much lower. E.g. in this case the value of closing inventory 2011 under variable costing is $200, while under absorption costing it is $400. This means that less costs are transferred from one year to another.

b) Cost of goods sold must include all production costs (both variable and fixed). This way COGS costs cannot be over estimated during one year and under estimated the next.

<em> </em>

<em />

3 0
3 years ago
Just want to say thank you to everyone on this app thanks to you i passed 7th grade and i know i could not of do it with out you
NNADVOKAT [17]

Answer:

aye congrats on passing!! im doing my finals rn im super stressed lol

8 0
2 years ago
At the end of the year the production manager is taking inventory and finds 600 units of an older model of invisible fencing tha
KatRina [158]

Answer: $12

Explanation:

In selling the obsolete goods, the company will incur Variable Marketing costs and the alternative will be to throw the goods away.

The relevant costs they will incur are therefore the Variable Marketing costs alone.

The lowest amount that a company should accept for a good is the price that equals it's cost so that they may at least Break-Even.

Seeing as the Variable Marketing Costs are the only relevant cost then the lowest they should accept is the Variable Marketing Costs of $12.

7 0
3 years ago
A company has only two divisions: division a and division
Sloan [31]

Answer – Division A

 

EXPLANATION’

 

Given for last year,

Division A made 60% of the company's total revenue.

Let the company’s total revenue for last year be x

60% of x = 0.6x

Division A made 0.6x last year

 

Also given for last year,

Division B made 40% of the company's total revenue.

If the company’s total revenue for last year is x

40% of x = 0.4x

Division B made 0.4x last year

 

For this year,

We are told that division A's revenue has decreased by 35%

Last year’s revenue was 0.6x

Division A’s revenue for this year = 0.6x – (35% of 0.6x)

= (100% of 0.6x) – (35% of 0.6x)

= (100% * 0.6x) – (35% * 0.6x)

= (100% - 35%) * 0.6x

= 65% * 0.6x

= 65/100 * 0.6x

= 0.39x

Therefore this year, Division A’s revenue is 0.39x

 

Again for this year,

We are told that division B's revenue has decreased by 5%

Last year’s revenue was 0.4x

Division B’s revenue for this year = 0.4x – (5% of 0.4x)

= (100% of 0.4x) – (5% of 0.6x)

= (100% * 0.4x) – (5% * 0.4x)

= (100% - 5%) * 0.4x

= 95% * 0.4x

= 0.38x

Therefore this year, Division B’s revenue is 0.38x

 

If Division A’s revenue is 0.39x, and Division B’s revenue is 0.38x; then Division A had higher revenue this year.

4 0
3 years ago
Reports that trace the entry of and changes to critical data values are called ____ and are essential in every system.
ivanzaharov [21]

Answer:

audit trails

Explanation:

Reports that trace the entry of and changes to critical data values are called <u>audit trails</u> and are essential in every system.

8 0
3 years ago
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