Answer:
A. True
B. False
C. False
D. True
Explanation:
A.<em> Brands do a great job creating the meaning associated with a symbol or tagline</em>. True.
Just like humans have names and personalities, so do brands. The symbols of brands are just like human names. The personality of the brand goes a long way in determining the meaning people attribute to that symbol
<em>B. What a brand represents is very consistent across everybody.</em> False.
Just as societies have different cultures, so do the meanings they attribute to a brand differ. For example,some cultures feel the color red is associated with ill luck. This will affect how they see such brands which have the red color.
<em>C. A brand's meaning is controlled by the brand. </em> False.
On a holistic note, a brand can control only a certain aspect of its meaning. the other aspect is left to individualism and culture.
<em> D. A brand's meaning is up to potential and actual customers.</em> True.
This is because the customers and kings and they have their personal views about life. This view often affects how they see brands.
