Answer:
The answer is: consumer market
Explanation:
Consumer market refers to the people that buy products and services for their own personal use, or as a gift to other person (that would be the user of the product or service). Consumer market doesn't include people that buy products to resell them to other customers.
Answer:
The correct answer is (A)
Explanation:
Unsought Goods are the products or services that the customer does not think about or do not typically consider purchasing, and the attainment of which arises because of threat or the fear. These goods are unwanted by most of the customers until there comes the point where they desperately need it. In this case, Andrea did not think of the problem that could arise due to the cold weather.
Answer:
D) proactive
Explanation:
In this scenario, it seems that the company is taking a proactive stance towards social responsibility. This is because they are raising health awareness by going out and physically walking with the community as their way of promoting a healthy lifestyle. This would be considered a proactive approach since they are doing things in person and physically as opposed to promoting their message through regulations and ads.
Answer:
B) High, low
Firms and brands that continually attempt to operate in the <u>HIGH</u> price / <u>LOW</u> benefits quadrant do not survive over the long run as customer trust is Damaged.
Explanation:
Many times new products have a very short life because companies believe that they can charge very high prices because they are innovations, but they forget to provide the corresponding benefits of a very high price. Usually short living fads result from this strategy, because the customers will demand more for their money and if the product doesn't satisfy them, they wouldn't purchase it again. And with all the social networks we have today, gossip (and videos) about bad products travel extremely fast.
It’s definitely not A in my opinion, i believe it is b
