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lapo4ka [179]
4 years ago
12

Andrea lives in southern Mississippi where winters are normally fairly mild. Last January, during an unusually cold spell, the w

ater pipes in her house froze and burst. She looked online to find a plumber who was able to come out and repair the pipes the same day. Prior to the frozen pipes, the plumber's services represented a(n)
A. unsought service.
B. convenience service.
C. industrial service.
D. specialty service.
Business
1 answer:
lawyer [7]4 years ago
8 0

Answer:

The correct answer is (A)

Explanation:

Unsought Goods are the products or services that the customer does not think about or do not typically consider purchasing, and the attainment of which arises because of threat or the fear. These goods are unwanted by most of the customers until there comes the point where they desperately need it. In this case, Andrea did not think of the problem that could arise due to the cold weather.

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This activity is important because marketing managers must discover what prospective customers need and want. Marketing managers
RUDIKE [14]

Answer:

Note: See table attached to question below to fully understand

Marketing mix         Business traveller      Luxury traveller

element                        segment                      segment

<em>Product strategy</em>        Luxury car                 SUV or Minivan

<em>Price strategy</em>             Premium                   Saver

<em>Promotion strategy</em>    Gold club                  Free car seat

<em>Place strategy</em>             Airport hubs             Park access

8 0
3 years ago
Use the cost information below for Ruiz Inc. to determine the total manufacturing costs incurred during the year: Work in Proces
Paraphin [41]

Answer:

b. $44,500

Explanation:

Particulars                             Amount

Direct material used             $12,500

Direct labor used                  $26,500

Total factory overhead         <u>$5,500</u>

Total Manufacturing Cost   <u>$44,500</u>

3 0
3 years ago
Rachel's Recordings reported net income of $250,000. Beginning balances in Accounts Receivable and Accounts Payable were $18,000
pentagon [3]

Answer:

Rachel's net cash flows from operating activities would be $264,500

Explanation:

In order to calculate Rachel's net cash flows from operating activities we would have to calculate the following formula:

cash flows from operating activities=Net income+Increase in accounts payable+ decrease in accounts payable

Net income=$250,000

Increase in accounts payable=Ending balance-Beginning Balance

Increase in accounts payable=$30,000-$23,000

Increase in accounts payable=$7,000

decrease in accounts payable=Ending balance-Beginning Balance

decrease in accounts payable=$10,500-$18,000

decrease in accounts payable=$7,500

Therefore, cash flows from operating activities=$250,000+$7,000+$7,500

cash flows from operating activities=$264,500

Rachel's net cash flows from operating activities would be $264,500

8 0
3 years ago
Zen Electronics has taken a penetration pricing approach to launch its new line of mobiles. Therefore, Zen is most likely to ___
Serjik [45]

Answer:

initially charge a relatively low price per product

Explanation:

A penetration pricing approach is a strategy in which an organization establishes a low price for a new product at the beginning to attract customers and then, the price is raised. According to this, the answer is that Zen is most likely to initially charge a relatively low price per product.

6 0
3 years ago
Read 2 more answers
A nation whose interest rate is rising more rapidly than interest rates in other nations can expect the international value of i
Pavlova-9 [17]

Answer:

true

Explanation:

The exchange rate is the rate at which one currency is exchanged for another currency

If interest rate is higher in a country compared to other countries, investors would be interested in investing in that country because they would earn a higher return for their investment.

As a result of the higher flow of funds into the economy with the higher interest rate, the demand for the country's currency increases. If the demand increases relative to supply, the value of that currency relative to other currencies increases and its exchange rate increases. this is what is referred to as currency appreciation

6 0
3 years ago
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