Question

Marco traveled across three states to shop at Tiffany's to buy his girlfriend, Jana, a present. This is the only Tiffany's store in the entire region. The degree of channel coverage for Tiffany's is: Group of answer choices Intensive Exclusive Transactional Logistical Speed

Answer 1

Answer:

Exclusive

Hope this helps :)

Answer 2

Answer:

The correct answer is letter "B": Exclusive.

Explanation:

The Level of Distribution Coverage refers to the scope a company sets for the reach of its product. The degree of coverage will depend on the type of goods offered and the location of the target market. Those distribution levels could be of mass coverage, selective coverage, and exclusive coverage.

Exclusive coverage distribution is selected when offering high-end products. As these goods tend to be expensive, the likelihood of being regularly purchased decreases what allows the company to have a few distribution centers providing the good to a limited number of stores usually located in areas where people with high buying power live.