Question

Operations managers are responsible for assessing consumer wants and needs and selling and promoting the organization's goods or services. True or false?

Answer 1

Answer:

False

Explanation:

Operations managers are saddled with the responsibility of setting-up machine,requesting for relevant production materials and producing in accordance with customer's specification.

It is the responsibility of the marketing manager to assess consumers wants through market research and intelligence gathering and ensuring that goods and services produced are customer-focused.He then promotes and sells such products/services to customer in such a manner that will appeal to them.

He obtains feedback from customers from time to time and communicate that to production manager who then use that to improve on the products and services.