In this case, buyers view the sellers' products as NOT identical.
<h3>What is
sellers' products?</h3>
sellers' products serves the product of a company, that is been branded so as to gain more consumers.
In the case above above even though the product is coffee for both seller , their package and branding is different so therefore, they will attract different numbers of consumers.
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The way that the federal reserve has kept the interest rates
very low had made other people argue that this would likely lead to inflation.
Inflation occurs when there is a rise in terms of the levels of prices of goods
and prices with the power of purchasing lowers or will likely fall.
Answer:
When a firm shifts from transactional to value-added and relationship approach of selling the following changes takes place in the way the salesperson approaches he customer and their job:
- Whilst the objective the transactional approach is to make a sale, the relational approach is to build trust. When a customer trusts their sales person, it means they hold the sales person to put their interests first or at least take care of their interests whilst taking care of their too.
- The relational approach is more focused on retaining existing customers than making new ones. This is the obverse of a transactional relationship. It is said that it costs about 5 times extra to get a new client than what it takes to keep one. Thus the smart company focuses on honing this skill until they are better off for it.
- in a transactional approach, the nature of the relationship is relatively short, whilst it is stronger and longer in a relational approach. A Relational approach to selling can sometimes occur in the grey line between personal and official relationships.
- In a relationship-based approach to selling, the firm focuses on adding value in the primary areas of concern for the client as well as other areas. For example, a client - the CEO of a start-up requires recruitment, onboarding, and standard operating procedure as services from a HR firm. As a relational HR person, the best way to proceed would be to give him exactly what he wants and stil go ahead to add more value in other areas by giving templates of letter of appointment to the client.
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D. can create either a cash inflow or a cash outflow at time zero of a project.
