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DaniilM [7]
3 years ago
6

________ appeals help con­sumers make purchase decisions by offering factual informa­tion that encourages consumers to evaluate

the brand favorably on the basis of the key benefits it provides.
Business
1 answer:
Helen [10]3 years ago
7 0

Answer:

Informational appeals

Explanation:

Informational appeals are an effective way to show and explain your product or service to your potential customers. A company usually uses three types of informational appeal, or a mixture of the three:

  1. highlight your product's benefits or attributes
  2. make a product demonstration or comparison against its competitors
  3. use celebrity testimonials, or regular people testimonials (depends on the budget)
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Cherries on Top, a national ice cream shop, is struggling financially to keep up with the bigger chains. The top executives have
marin [14]

Answer:

The correct answer is letter "B": utilitarian approach.

Explanation:

The utilitarian approach is a corporate practice by which managers make benefit/costs decision attempting to maximize the benefits by minimizing the costs. This approach is implemented to safeguard stakeholders' investments which represents one of the main sources of income for the company to keep their operations up.

8 0
3 years ago
What is the economic definition of​ utility? Utility is A. the sum of consumer and producer surplus. B. the change in enjoyment
KIM [24]

Answer:

The correct answer is option E.

Explanation:

The utility can be defined as the enjoyment or satisfaction derived from the consumption of a good or service. The main motive of a rational consumer is utility maximization.  

The sum of consumer and producer surplus is total or aggregate surplus.

The change in utility or satisfaction derived from the consumption of a commodity because of consuming an additional unit of good or service is referred to as a marginal utility.

The decrease in utility or satisfaction with the increase in consumption is called disutility.  

The difference between the maximum price a consumer is willing to pay and the price he/she actually pays is called consumer surplus.  

8 0
3 years ago
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Architects consider this when designing a building.
frozen [14]
When designing a building an architect consider following things;
<span>The site or place where the building is going to be constructed, second thing he considered is engineering, another thing he considered while designing is the needs of the user and the materials which are going to be used in constructing a building.</span>
5 0
3 years ago
South Tel Communications is considering the purchase of a new software management system. The system is called B-lmage, and it i
gavmur [86]

Answer:

Explanation:

South Tel Communications is considering the purchase of a new software management system. The system is called B-image, and it is expected to drastically reduce the amount of time that company technicians spend installing new software. South Tel's technicians currently spend 6,000 hours per year on installation which cost South Tel $25 per hour. The owners of the B-image system claim that their software can reduce time on task by at least 25%. The system requires an initial investment of $55,000 and an additional investment of$10,000 for technician training on the new system. Annual upgrades will cost the firm $15,000 per year. Because the investment is comprised of software, it can be fully expensed in the year of the expenditure (no depreciation). South Tel faces a 30% tax rate and uses a 9% cost of capital to evaluate projects of this type.

A. Assuming that South Tel has sufficient taxable income from other projects so that it can immediately expense the cost of the software, what are the free cash flows for the project for years zero through five?

Total (65,000)

Cash flow year 1 - 5

Saving on installations per year 450,000

Less: Annual upgrades ( 15,000)

Total 435,000

Less: Tax (30%) (130,500);

Total project free cash flow 304,500.answer

4 0
3 years ago
________ exists when a large number of firms produce goods that are similar but customers believe there is a difference.
hichkok12 [17]

Answer:

Monopolistic Competition

Explanation:

4 0
3 years ago
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