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DaniilM [7]
3 years ago
6

________ appeals help con­sumers make purchase decisions by offering factual informa­tion that encourages consumers to evaluate

the brand favorably on the basis of the key benefits it provides.
Business
1 answer:
Helen [10]3 years ago
7 0

Answer:

Informational appeals

Explanation:

Informational appeals are an effective way to show and explain your product or service to your potential customers. A company usually uses three types of informational appeal, or a mixture of the three:

  1. highlight your product's benefits or attributes
  2. make a product demonstration or comparison against its competitors
  3. use celebrity testimonials, or regular people testimonials (depends on the budget)
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An 85-year old risk averse investor is not happy about the minimal return she is earning on her current investments. She is stre
Ilia_Sergeevich [38]

Answer:

B. Reduce the Money Market Fund allocation by 30% (to 10%) and put the released funds in AAA-rated corporate bonds

Explanation:

First of all, since the investor is risk averse and cannot afford to lose money on any risky investment, she should change the mix of her investment portfolio but without increasing risks. Corporate bonds that are AAA-rated carry a very low risk and pay a little higher than money market funds. So a small decrease in money market fund assets and an increase in AAA-rated bonds should yield a slightly higher return.

Investing in equities would be too risky and US Treasuries pay even less interests than money market funds.

6 0
4 years ago
Levi owns a store that sells cooking products to end consumers. He has worked with the same supplier for many years and trusts h
zavuch27 [327]

Answer:

modified rebuy

Explanation:

A modified rebuy takes place when a buyer decides to make another purchase form his/her usual vendor, but the new purchase includes some different items or different characteristics than previous purchases. In this case, Levi is modifying the characteristics of the goods that he usually purchases from his usual vendor.

4 0
4 years ago
The combination of the degree of complexity and the degree of change existing in an organization's external environment is/are c
Marat540 [252]

Answer:

D. environmental uncertainty.

Explanation:

This could be explained to be a condition or situation when an organisation in form of a firm is said to have little or no information about its external environment and in this condition, making it unpredictable; especially when not expected. In other words, the term environmental uncertainty can be easily explained to be unpredicted, unexpected uncertainties that are said to happen in an external environment.

Global warming can be capitalized to be one of the physical and major environmental uncertainties that occurs in such a place.

8 0
3 years ago
Amanda is depressed, and blames herself for her recent job loss. Her therapist suggests that her depression results from this se
MAVERICK [17]

Answer:

Social Cognitive Perspective.

Explanation:

This theory focuses on how we interact with our environment. Is the believing of the capability of oneself of successfully performing certain behaviors or reaching certain goals. Behavior is influenced by the interaction between our traits (including our thinking) and our social context.

Perspective stating that understanding personality involves considering the situation and thoughts before, during, and after an event.

The three main factors are:

- Thoughts : The interaction between the person and their behaviour is influenced by their thoughts and actions.

- Environment : The interaction between the person and environment involves beliefs and cognitive competences developed and modified by social influences.

- Behaviors: The interaction between the environment and their behaviour involves the person´s behaviour determining their enviroment, which in turn, affects their behaviour.

4 0
3 years ago
When adults in a work setting take responsibility for teaching and advising students it is called question 1 options: mentoring.
Mazyrski [523]
<span>When adults in a work setting being teaching and advising students, this is called mentoring. A mentorship is a relationship between an experienced and knowledgeable person who is teaching, advising, and guiding a less experienced or knowledgeable person.</span>
8 0
3 years ago
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