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DaniilM [7]
3 years ago
6

________ appeals help con­sumers make purchase decisions by offering factual informa­tion that encourages consumers to evaluate

the brand favorably on the basis of the key benefits it provides.
Business
1 answer:
Helen [10]3 years ago
7 0

Answer:

Informational appeals

Explanation:

Informational appeals are an effective way to show and explain your product or service to your potential customers. A company usually uses three types of informational appeal, or a mixture of the three:

  1. highlight your product's benefits or attributes
  2. make a product demonstration or comparison against its competitors
  3. use celebrity testimonials, or regular people testimonials (depends on the budget)
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Toothpaste manufacturers understand that consumers have different needs when it comes to toothpaste (i.e., teeth whitening, sens
Nataly [62]

Answer:

market segmentation

Explanation:

Market segmentation -

It is the marketing strategy , where the market is bifurcated into different segments , according to the needs of the consumers , is referred to as market segmentation .

The needs and taste of the consumers are considered , for a particular segment , and is incorporated into the goods and services .

Hence , from the given scenario of the question ,

The correct term is market segmentation .

3 0
3 years ago
Which dimension of the general environment represents the demographic characteristics, norms, customs, and values of the populat
BARSIC [14]

Answer:

c. Sociocultural dimension

Explanation:

The sociocultural dimension of the general environment takes into account the demographic traits of society such as age, race, religion etc. as well as the  society's attitudes and cultural values. It is important for businesses to operate in ways that respect the sociocultural environment within which they operate.

7 0
3 years ago
“In fact, production theory is much simpler than consumption theory because the output of a production process is generally obse
laila [671]

Answer:

The given statement 'In fact,...observable' conveys the idea that <u>it is comparatively convenient and simple to calculate the amount or quantity of goods that are being produced within a firm, territory, or country to determine the economic worth directly</u>. On the other hand, estimating the amount or quantity of goods consumed by the people across a region or country is difficult and can not be observed directly. However, the latter is given more significance and determined more usually through calculating the expenditure made by the consumers depending on their choices and within their income constraints and these are the primary factors that affect the economic growth or development while the production theory lays emphasis on the maximization of profit.

6 0
3 years ago
Assume that you are working for a manufacturing company in the United States that hopes to sell its products throughout the worl
Nostrana [21]

The correct matches are the following.

1. Increasing the number of products your company exports from the United States to Canada without tariffs that could hurt profits. = e) NAFTA.

2. Resolving an issue that involves rules of trade that are impacting your business as you try to increase distribution to several markets in Africa. = b) World Trade Organization.

3. Selling your products to an expanding middle class of consumers in Guatemala. = d) DR-CAFTA

4. Problems selling to Japanese consumers due to the instability of the exchange rate between American and Japanese currencies. c) International Monetary Fund.

5. Allowing your manufacturing plant in Spain to quickly reduce barriers in its efforts to market and sell products in France. = a) European Union.

Knowing these organizations and their main functions will help you to understand foreign trade, its characteristics in a b¿globalizaed world, and the peculiarities according to each region. Every trade agreement has its details and you want to become an expert in the region you choose to maximize your sales and profits.

That is why many countries associate in trade agreements, as is the case of NAFTA, the North America Free Trade Agreement signed by Mäxico, the United States, and Canada, now turned into USMCA, the United States, México, and Canada Agreement.

8 0
3 years ago
Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers f
gayaneshka [121]

Answer: The correct answer is "differentiated".

Explanation: This approach is called <u>differentiated</u> marketing since the firm deals with studying each segment, that is, tourism, defense and commerce, and identifying their needs to make individual offers to each segment instead of making general offers for all segments equally.

3 0
3 years ago
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