________ appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate

Question

DaniilM [7]

3 years ago

6

________ appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate

the brand favorably on the basis of the key benefits it provides.

Business

1 answer:

Helen [10] · Answer 1 · 2022-08-15T13:46:46+03:00

Answer:

Informational appeals

Explanation:

Informational appeals are an effective way to show and explain your product or service to your potential customers. A company usually uses three types of informational appeal, or a mixture of the three:

highlight your product's benefits or attributes
make a product demonstration or comparison against its competitors
use celebrity testimonials, or regular people testimonials (depends on the budget)

________ appeals help con­sumers make purchase decisions by offering factual informa­tion that encourages consumers to evaluate

________ appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate