Question

When Ronald complained to his bank about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ronald was a valued customer and to provide whatever service he requests. The branch management included Ronald in its __________ segmentation.
a. geodemographic
b. geographic
c. loyalty
d. psychographic
e. benefit.

Answer 1

Answer:

The correct answer is C. loyalty.

Explanation:

The segmentation on basis of customer loyalty is done on following grounds

•     The most valuable market, channel, product and customer segments

•     Key decision makers and influencers

•     Critical needs and wants for each segment

•     Future needs

•     Measures of customer satisfaction and loyalty

•     Brand and competitive equity benchmarking

•     Value proposition alternatives for each segment

•     A trade-off analysis for features vs. price