The best answer is D. Cover letter should be personalized and demonstrate that the applicant has done his or her research on the company.
Cover letter is a document sent with your resume to provide supplementary information on your skills and experience. It is the personal detailed information on how qualified you are for that specific job. Let us investigate why the other options are wrong.
A. Cover letters should clearly state the starting salary expectations of the applicant. - False - Unless it is required for the company, this is not the reason of the cover letter.
B. Cover letters should contain abstract language and appeal to the emotions of potential employers. - False - Your intention is to be clear and objective in why you are qualified, not an attempt to persuade them emotionally.
C. Cover letters should include the use of humor to reveal the applicants friendly personality. - False - As expressed before, you have to be objective, humor is not one good strategy to achieve this.
