Question

Information that is collected for the first time from original sources is called ________.

Answer 1

Information that is collected for the first time from original sources is called primary research.

Primary research is research you contact yourself. A few examples of ways to collect primary research are through surveys, focus groups and observations.  

Secondary research is information collected from other sources that once was primary research. Although they are complete opposite to get the most accurate research data it is best to use both primary research and secondary research in your market research.