Question

The manufacturer of eComputers, an economy-priced computer, recently completed the design for a new laptop model. eComputer’s top management would like some assistance in pricing the new laptop. Two market research firms were contacted and asked to prepare a pricing strategy. Marketing-Gets-Results tested the new eComputers laptop with 50 randomly selected consumers who indicated they plan to purchase a laptop within the next year. The second marketing research firm, called Marketing-Reaps-Profits, test-marketed the new eComputers laptop with 200 current laptop owners. Which of the marketing research companies' test results will be more useful

Answer 1

Answer: Marketing-reaps-profits

Explanation: Among the two firms, the second one named marketing reaps will be more useful to e computers manufacturers than marketing get results. As marketing reaps has tested the new computers on 200 users as compared to marketing get results with 50 the sample size of the reaps is greater than marketing get resulting in narrowing of confidence intervals and more precise and close to reality results.