Southwest Airlines offers vacation packages that include airfare, car rental, and lodging. Southwest is using a(n) <u>bundle </u>pricing strategy.
What is bundle pricing ?
A pricing strategy in which managers offer multiple products or services as a single package ("bundle") is called bundle pricing.
Motivation of bundle pricing:
Particularly useful if your customers' demand is highly variable but price discrimination is impractical.
When consumers' price sensitivity of demand varies widely and market conditions make price discrimination difficult
If customers have diverse tastes, it can increase the seller's profit.
It is a method of simulating perfect price discrimination when perfect price discrimination is not possible or when charging multiple prices for the same product is illegal.
Types:
Simple Bundling: When managers offer multiple products or services in a single package so that customers do not have the option of purchasing package components separately
Mixed Bundling: Allows customers to purchase package components as a whole or separately.
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She should choose to<span> take a lump-sum of $271,000 now. This is the best option since the other option would have a present value less than $271,000. If you use the present value annuity calculator, you can get the present value of the installment option to be </span>$259,768.60. Therefore, the the lump – sum payment option is the most appropriate.<span> </span>
Staff, worker, hired help
The case of Dole bananas has been referred to in the press and business publications as an example of right-minded import protection in the United States.
<h3>What was the case of Dole bananas?</h3>
Dole Foods used a litigation strategy in US courts to discredit Nicaraguan plantation workers, demonstrating how corporations can use the legal system to avoid providing compensation for human rights violations.
In 2004, a group of Nicaraguan banana plantation workers sued Dole and Dow Chemical Companies for causing them to become sterile as a result of their exposure to a US-banned pesticide (DBCP), which the companies told them to use on Nicaraguan plantations in the 1970s.
Therefore, the Dole bananas case has been referred to in the press and business publications as an example of right-minded import protection in the United States.
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Answer:
d. you have the opportunity to make more money when you invest compared to what you can earn putting your money in a savings account
