I assume that MAD is an acronym that stands for “measurable, attainable, deadline." MAD goals are goals that contains these characteristics. <span>They should be measurable so students can know if they are making progress towards their goals. They should be attainable because there is no sense in having goals that can never be reached. They should have a deadline so that the student will feel some urgency to reach the goal.</span>
An acronym refers to an abbreviation formed on the first letter or letters of a group of words; all the letters together form a new word, in this case, the acronym is MAD.
1) I will consume 1800 calories starting this Monday: there is a mesurable goal (1800 calories) as well as something attainable (reducing the amount of calories) and a deadline (this Monday.)
2) I will lose 15 pounds this year. The mesurable goal is the weight lost, it is attainable due to the period of time, and the deadline is the end of this year.
