Question

Craig Naples, a European professional footballer, features in an advertisement that recommends a certain brand of soccer shoes. However, the viewers do not consider Craig's message as expert advice.
Which of the following is the reason for this?
a. Individuals lack the ability to comprehend specific messages from experts.
b. Craig featured in the advertisement for his own self interest.
c. Viewers do not take expert advices on specific products or services.
d. Footballers are not considered experts when buying soccer shoes.

Answer 1

The correct answer is B) Craig featured in the advertisement for his own self-interest.

Craig Naples, a European professional footballer, featured in an advertisement that recommends a certain brand of soccer shoes. However, the viewers do not consider Craig's message as expert advice.

The reason for this is that Craig featured in the advertisement for his own self-interest.

Consumers have to be familiarized with the people that appear in an advertisement. The sport player has to have some ties with the fans. The key here is that people have to trust him. For fans to believe what is said in the advertisement, the sports player has to have legitimacy and be considered an expert. And the product, to be of benefit for the fans. And in this example, that is not the case.