To find out more about the pros and cons of a product, it is often a good idea to study the behavior of the individuals or group

Question

4 years ago

13

To find out more about the pros and cons of a product, it is often a good idea to study the behavior of the individuals or group

s of people using it. Which type of qualitative research method can be employed to achieve this purpose? Focus Group Copy Testing Content Analysis Ethnographic Technique

Business

1 answer:

Natalija [7] · Answer 1 · 2021-12-03T13:23:19+03:00

Answer:

Copy Testing

Explanation:

Copy testing is a market research analysis method that utilizes the consumers' responses , behavior and feedback to determine the effectiveness and relevance of an advertisement.

This method reveals a great deal of information about the pros and cons of a particular product through the analysis and study of individuals or group of users.

It addresses media channels like the internet and social media , television radios and others.