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andre [41]
4 years ago
9

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline

media channels or companies that sell predominantly through local stores?
Business
1 answer:
Minchanka [31]4 years ago
6 0

Answer:

Media mix model.

Explanation:

Media mix model is a method of analysis that allows marketers measure the effectiveness of marketing and advertising. It determines how various elements contributes to goal achievement.

Insights gained from the analysis is used to make future campaigns better.

Aggregate data is used to evaluate a large nber of channelsbthat are both traditional and digital.

This method was developed in 1960s- 70s to drive regional sales, and is very effective for companies that sell predominantly through local stores.

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When an individual invents a new product and patents it, a writer copyrights and publishes a book, or a company develops a symbo
horsena [70]

Answer:

A. Intangible assets

Explanation:

Intangible assets: They refers to assets that are not physical in nature. They are identifiable, non-monetary assets without physical substance such as brand recognition, intellectual property. Intellectual property includes patent right, copyright, and trademarks.

Intangible assets lice brand names are non physical in nature unlike tangible assets that are phsysical. Examples of tangible assets are building, vehicle, land, machineries and furnitures. They are assets that is expected to generate economic return in the future.

There are two classes of intangible assets

1. Identifiable intangible assets: These are intangible assets that can be separated from other assets such as copyright, trademarks and patent.

2. Unidentifiable intangible assets: They are assets that cannot be separated from other assets such as Goodwill.

5 0
4 years ago
On January 15, the end of the first pay period of the year, North Company’s employees earned $26,000 of sales salaries. Withhold
Contact [7]

Answer: Please see the  explanation column

Explanation:

Journal entry to record North Company’s salaries expense and related liabilities.

Date            Particulars                        Debit                 Credit

Jan, 15 Sales salaries expense      $26,000

     To  FICA Social Security taxes

payable at 6.2%                                                                $1,612

     To FICA Medicare taxes

payable at 1.45%                                                                 $377

  To federal income taxes payable                                 $2,000

To employee medical insurance payable                           $429

To  employee union dues payable                                      $180

 Sales Salaries Payable                                                      $21.402

Working :

FICA Social Security taxes = 6.2% x $26,000 = $1,612

FICA Medicare taxes = 1.45% x 26,000 = $377

Salary payable =Sales salaries expense -(FICA Social Security taxes payable + FICA Medicare taxes payable + federal income taxes payable+medical insurance payable  +employee union dues payable  ) = 26,000 - (1612+377+2000+429+180)=$21,402.

6 0
3 years ago
a. Invest all $15,000 in the stock, buying 100 shares. b. Invest all $15,000 in 1,500 options (15 contracts). c. Buy 100 options
GREYUIT [131]

Answer:

See attached picture.

Explanation:

See attached picture for explanation.

3 0
3 years ago
Brandy has some money saved for college and also receives a work-study position to help pay for her college tuition. If Brandy g
Elanso [62]
Brandy has some money saved for college and also receives a work-study position to help pay for her college tuition. If Brandy graduates from college, she will not have to repay the work-study compensation because that income is not a loan.

Thus the answer is letter A.
<span>>>The work-study program caters part-time employment to undergraduates and graduates to help with college expenses. There are two different kinds of work-study: Federal Work-Study and non-Federal Work-Study.</span>
6 0
3 years ago
If you are holding a premium bond, you must expect a _______ each year until maturity. If you are holding a discount bond, you m
prisoha [69]

Answer:

i dont know lol hahhahahhah

Explanation:

5 0
2 years ago
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