Question

Diane buys most of her day-to-day household provisions from a local supermarket. During one of her visits to the store, she found it unusually crowded. She did not want to wait in the long checkout queue, so she decided to go to another store. Diane's decision is a result of a(n) _____.

Answer 1

Answer:

Situational influence.

Explanation:

Situational influences are temporary conditions that affect buyers. Just as the exercise describes, Diane is affected by a temporary and casual condition: a long queue. Therefore, she decides to go to another store. Situational influences can be social, physical or time factors or the buyer's mood. For example, an anxious or hurried person won't be waiting in a long checkout.