Question

Two students, Nick and Lee, were studying for an upcoming exam in MAR 3023. While studying the chapter on marketing channels, Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" After contemplating Nick's statement, Lee said, "Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to:
A. channel intermediary promotional efforts.
B. direct marketing only; Nick was correct.
C. channel intermediary development.
D. price gouging by channel intermediaries

Answer 1

Answer:

E

Explanation:

Two students, Nick and Lee, were studying for an upcoming exam in MAR 3023. While studying the chapter on marketing channels, Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" After contemplating Nick's statement, Lee said, "Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to

A. channel intermediary development.

B. price gouging by channel intermediaries.

C. value created by channel intermediaries.

D. direct marketing only; Nick was correct.

E. channel intermediary promotional efforts.

Lee statements simply means that channel intermediaries actually add value to marketing efficiently by making transactions not so bulky