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Arisa [49]
3 years ago
5

What is the difference between a marketing strategy and a marketing plan?

Business
2 answers:
topjm [15]3 years ago
5 0

Answer:C

Explanation:

Inessa05 [86]3 years ago
4 0

Answer:

You have the answer yet? I am stuck on this question as well!

Explanation:

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A check list should be based on past____?
Jet001 [13]
Is there any choices?
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4 years ago
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The condensed financial statements of Marks Company for the years 2017-2018 are presented below: Marks Company Comparative Balan
kirill115 [55]

Answer:

Marks Company

Computation of Financial Ratios:

(a) Current ratio at 12/31/18 =  Current Assets/Current Liabilities = $1,1350,000/$339,000 = 3.35

(b) Acid test ratio at 12/31/18 = (Current Assets - Inventory)/Current Liabilities =  $760,000/$339,000 = 2.24

(c) Accounts receivable turnover in 2018 = Net Credit Sales/Average Accounts Receivable = $2,420,000/$328,000 = 7.37 times

(d) Inventory turnover in 2018 = Sales/Average Inventory = $2,420,000/$357,000 = 6.77 times or every 54 days.

(e) Profit margin on sales in 2018:

i) Gross Profit Margin = Gross Profit/Sales x 100 = $778,000/$2,420,000 x 100 = 32%

ii) Net Profit Margin  = Net Income/Sales x 100 = $278,000/$2,420,000 x 100 = 11.49%

(f) Earnings per share in 2018 = Earnings or Net Income divided by outstanding number of shares = $278,000/152,100 = $1.82

(g) Return on common stockholders’ equity in 2018 = Net Income divided by Common Equity = $278,000/$1,961,000 x 100 = 14.18%

(h) Price earnings ratio at 12/31/18 = Market price per share divided by earnings per share = $80/$1.82 = $43.95

(i) Debt to assets at 12/31/18 = Total Debts/Total Assets = $744,000/$2,705,000 x 100 =  27%

(j) Book value per share at 12/31/18 = Shareholders' Equity divided by number of outstanding shares = $1,961,00/152,100 = $12.89

Explanation:

a) Current Ratio = Current Assets/Current Liabilities

Current Assets for 2018:

Cash $404,000

Accounts Receivable $356,000

Inventories $375,000

Total = $1,135,000

Current Liabilities for 2018:

Accounts Payable $339,000

Dividends Payable $0

Total = $339,000

This liquidity ratio measures the entity's ability to pay off its current obligations with its liquid assets.  Current assets are assets that can easily be turned to cash within the calendar year.

b) Acid Test Ratio is also a liquidity ratio that evaluates an entity's ability to pay off its current obligations with current assets when inventory is excluded.  Inventory is not regarded as very liquid, especially given the longer time it may take to turn it over to cash.

c) Accounts Receivable Turnover measures the effectiveness of the company to collect its receivables resulting from the credit sales.  It shows how sales on credit are managed by evaluating the credit policy, collection process, and customers' creditworthiness.  In quantitative terms, it measures how many times receivables are converted to cash in a period.

d) Inventory Turnover measures the number of times average inventory was turned over to sales within a period.  The average inventory is the beginning and ending inventories divided by 2.  It is very useful in inventory decisions, especially pricing, production or purchase, etc.

e) Profit margin on sales is the gross profit or net income expressed as a percentage of sales.  The Gross profit margin measures the ability of management to create profit from its sales revenue when compared with the costs of sales.  The net profit margin measures the ability of the management to create value for the stockholders after deducting all expenses for running the business.

f) Earnings per share:  This is a profitability ratio that compares the net income to the number of outstanding shares.

g) Return on common stockholders’ equity: This ratio measures the company's ability to generate returns for common stockholders.  It is measured as net income for common equity divided by the common stockholders' equity.

h) Price earnings ratio: This ratio expresses the dollar amount which an investor can invest in a company in order to earn a dollar income.  It is used to value investment in a company.

i) Debts to Assets: This is a financial leverage ratio that tells the percentage of assets or a company's resources that is financed by creditors.

j) Book value per share: This is a market value measure that shows the value of net assets (equity) divided by the outstanding shares.  It is not the same as the market value per share, which reflects investors sentiments.  The book value per share compares the book value of equity with the number of shares.  It is used by investors to gauge if a stock is undervalued or not.

8 0
4 years ago
How can inequality or discrimination hurt an economy's ability to maximize its human capital?
inessss [21]
Well, if people are discriminated against and feel they are not equal to some other classes in their own society, they obviously will not be happy which will have an impact on their jobs and careers. If they are not happy, they will not give their full potential at their jobs, which will ultimately lead to less and less income for the company.
That's what I think, at least. :)
3 0
3 years ago
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The process by which the use of a new product or service spreads throughout a market group is referred to as
MrRissso [65]

Answer:

Diffusion of innovation.

Explanation:

  • It's a widely studied method where the theory suggests that the rate at which the new ideas spread and develops or prophets in all the directions is seen by the early majority, late majority, and laggards and is a method of group marketing through the various communication channels.
3 0
3 years ago
According to current law, for works created after 1976, what are the copyright durations for a creator and for a corporation?
Elenna [48]
Answer:
For the creator, the copyright duration is the lifetime of the author plus 50 years.
For a corporation, the copyright duration is 75 years.

Details:
The copyright Act of 1976 was a revision of the previous copyright Act of 1988.
Another revision enacted by the 1976 copyright law was to increase the extension of copyrighted material before 1978 that was not in the public domain. The increase was from 28 to 47 years or a total duration of 75 years.
5 0
3 years ago
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