I believe the answer is: Storage
Our memory is divided in to three parts: Storage, encoding, and retrieval.
Storage is the part where we store all of the new information just after we receive them. These new information later would be encoded to determine whether it's valuable enough for us to keep. If not, these information would be eliminated from the storage.
Early, late,high middle ages
Normative controls should be used when : Organizational cultire, values, and beliefs are strong.
normative control refer to the set of rules that followed by the employees based on the unique characteristic of their companies.
In order to impose this, the company need to be previously set upon the value and vision that they wanted to pursue