Answer: ethical
Explanation:
Gordon would like to win back his customer by giving him tickets to a major league baseball game, but he knows his company frowns on this type of activity. Gordon is facing ethical dilemma.
Ethical dilemmas, is a dilemma that has to do with morals and principles which involves an option that isn't ethically acceptable. In this scenario, Gordon's company doesn't support activities like giving free tickets to customers and at the same time, he wants to win back his customer. He is faced with ethical dilemma as he's aware that giving out the ticket won't be supported by his company even though to him,it feels like the right thing to do to win back his customer.
Over 6,000 people that what the answer is
Leon is best described as late majority, who are usually influenced by group norms. You can see that here as well - he didn't plan on buying that product, but he was influenced by the group of people around him, his friends, who have all bought it and recommend it to Leon to buy as well. He is "late" because he didn't purchase it immediately, but belongs to the majority, because most people will buy the product nevertheless.