Questions:
Green Gardens sells gardening and landscaping goods and equipment. The marketing department places an unmanned machine in the store with touchscreen technology to provide product information. Consumers can use this machine to learn about the company’s products and services. The company’s marketing form is best referred to as ________ marketing.
A) kiosk
B) mobile
C) telephone
D) interactive
E) personalized
Answer:
The correct answer is A) Kiosk
Explanation:
A kiosk refers to a small, temporary, stand-alone booth used in high-traffic areas for marketing purposes.
They may be found in the walkways of shopping malls. They may or may not be manned by individuals who sell a product or service—anything from toys and hair-care products to insurance or credit cards.
Some, in fact, are electronic, providing consumers with a self-service-style experience.
Types of Kiosks
- Employment Kiosks
- Health Care Kiosks
- Photo Kiosks
In an effort to make more efficient the process of taking food orders, some restaurants install self-service kiosks. Customers can follow interactive prompts to select their meal and customize their order. The kiosks usually accept credit or debit cards, eliminating the need for a human cashier.
Another example of a widely used Kiosk is an ATM Machine.
Cheers!
