Question

Maritz research's new vehicle customer study includes data collected over several years, and in recent years it has studied hybrids. its market analysts know why drivers purchase hybrids, what makes them satisfied, what their expectations are for gas mileage, and preferences for alternative fuels. the main use of this type of research would be related to:

Answer 1

The main use of this type of research, which includes collecting data over several years, and in recent years,  market analysts why drivers purchase hybrids, what makes them satisfied, what their expectations are for gas mileage, and preferences for alternative fuels, would be related to product research.

This part of developing new products lets you understand what customers really want and allows you to tailor your product offering to meet demand.